Pinterest

In this weeks reading of the Social Media Marketing Workbook, Jason McDonald covers the ins and outs of Pinterest. Pinterest is a very unique type of social media because either you like it or you do not. Pinterest focuses its marketing strengths on three segments: consumer, retail, do-it-yourself, and women. A lot of people use this channel to browse the web to find things they want to buy. They can then “pin” certain items they like to “boards.” A do-it-yourself user can get on Pinterest to find out how to make certain things such as food or home décor. Personally I am a do-it-yourself kind of user because one thing I like to do is cook. When I get on Pinterest, I usually find quick and easy recipes in which look good.

Pinterest in a nutshell:

Individual profile:

A board: This is basically a collection of items in which you are interested in. For example, if someone is trying to put together a themed party, they can search on pinterest and pin items to their boards so they can go back and look at them.

Pins: Users can “pin” things they find on the web such as blog posts, videos, images and products to buy to their boards.

Search: This is kind of like all the other social media channels because you can search and browse on Pinterest.

Collaboration: This is nice because the users can invite people to comment and add to their boards. In the example I used earlier of preparing for a party, this would be perfect to have multiple people adding to a board to get ready for the event.

Social: There is news feeds on Pinterest that show pins, brands, and boards of people users follow. People can like, comment, and reshare items that you pin as well.

Pinterest is something not everyone uses, but can be very useful. I think people should try it at least one time just to see all it has to offer.